Showing posts with label daughter. Show all posts
Showing posts with label daughter. Show all posts
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My daughter..hmmm.
Posted by KWYitKUNfaDINSe in
daughter
- February 9, 2009
2/09/2009 07:32:00 PM
So I'm sitting in Fuddrucker's eating with my daughter and we have the following conversation after she received her order of chicken fingers:Lil 1: Mom, do they really use the fingers of a chicken to make these chicken fingers?
Me: No, they use chicken breasts.
Lil 1: Well...do they remove the nipples???
Me: Speechless first...laughing fit. Still laughing!
My daughter..hmmm.
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While walking through the foodcourt in the mall, my daughter made the following comment about Dippin' Dots with a concerned look on her face:
Her concern caused me to put on my marketing hat and contemplate if Dippin' Dots really could be the ice cream of the future - and more importantly, why did the powers-that-be in marketing at this company choose this statement as the brand promise?
As a marketer, I believe that its imperative that a brand deliver on the expectations of its promise - a promise which should differentiate the brand from its competitors, be distinctive, induce action from consumers, and most of all - be believable!
In the case of Dippin' Dots, the believability is questionable. The more I think about it, I can't conceive that this brand is the ice cream of the future - by any stretch of the imagination! My daughter falls into the target market (kids ages 8-18) and she has tried the product a few times. Needless to say, she has not taken a liking to the product and was quite relieved that we would still have regular ice cream in the future. I mean honestly, do we need a new type of ice cream for the future? What's wrong with our current form of ice cream?
Also, I'm a little confused as to how the brand's promise relates to its brand identity. The font treatment, web/collateral design elements and the distribution channel(s) all give the brand an 'old-timey' feel. There's nothing 'futuristic' about it. I do have to say that I'm intrigued by the cryogenic encapsulation technology used in the product development to supposedly lock in flavor and freshness. However, I believe that the brand could do a better job at highlighting its functional benefits by finding a creative way to communicate those benefits to the target.
While walking through the foodcourt in the mall, my daughter made the following comment about Dippin' Dots with a concerned look on her face:
Lil 1: Mom, is that REALLY the ice cream of the future?
Me: What are you talking about?
Lil 1: Dippin Dots. Is it true???
Me: Umm, I don't think so. It's just the brand's slogan.
Lil 1: Oh, good! (with a sigh of relief)
Her concern caused me to put on my marketing hat and contemplate if Dippin' Dots really could be the ice cream of the future - and more importantly, why did the powers-that-be in marketing at this company choose this statement as the brand promise?
As a marketer, I believe that its imperative that a brand deliver on the expectations of its promise - a promise which should differentiate the brand from its competitors, be distinctive, induce action from consumers, and most of all - be believable!
In the case of Dippin' Dots, the believability is questionable. The more I think about it, I can't conceive that this brand is the ice cream of the future - by any stretch of the imagination! My daughter falls into the target market (kids ages 8-18) and she has tried the product a few times. Needless to say, she has not taken a liking to the product and was quite relieved that we would still have regular ice cream in the future. I mean honestly, do we need a new type of ice cream for the future? What's wrong with our current form of ice cream?
Also, I'm a little confused as to how the brand's promise relates to its brand identity. The font treatment, web/collateral design elements and the distribution channel(s) all give the brand an 'old-timey' feel. There's nothing 'futuristic' about it. I do have to say that I'm intrigued by the cryogenic encapsulation technology used in the product development to supposedly lock in flavor and freshness. However, I believe that the brand could do a better job at highlighting its functional benefits by finding a creative way to communicate those benefits to the target.
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On the way home, she asked me to play the song that goes...."And just let me sleep, don't wake me up til my dream is complete. I'm dreamin...!"
I was a little shocked that she knew the words!
I love Christopher Williams! Always have.
I think he'll be in town doing some stage play next week. Never been to one of those plays, I'm thinking I may go to see it just to see him!
Posted by KWYitKUNfaDINSe in
Christopher Williams,
daughter,
music,
New Jack Swing
- February 3, 2009
2/03/2009 07:46:00 PM
My daughter likes music from the New Jack Swing era! It's probably my fault for popping my Ipod in the truck and playing the songs over and over again!On the way home, she asked me to play the song that goes...."And just let me sleep, don't wake me up til my dream is complete. I'm dreamin...!"
I was a little shocked that she knew the words!
I love Christopher Williams! Always have.
I think he'll be in town doing some stage play next week. Never been to one of those plays, I'm thinking I may go to see it just to see him!
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